{"id":5069,"date":"2025-11-09T07:12:00","date_gmt":"2025-11-09T07:12:00","guid":{"rendered":"https:\/\/michaeltomasiniwellness.com\/?p=5069"},"modified":"2026-01-21T07:16:52","modified_gmt":"2026-01-21T07:16:52","slug":"building-evidence-based-wellness-site","status":"publish","type":"post","link":"https:\/\/michaeltomasiniwellness.com\/en\/building-evidence-based-wellness-site\/","title":{"rendered":"2025-W45 \u2014 Building a Wellness Website Without Becoming a \u201cWellness Guy\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wellness by Michael Tomasini<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What happened this week<\/strong><\/h3>\n\n\n\n<p>This week wasn\u2019t about a race, a trip, or a perfect routine. It was about building the foundation.<\/p>\n\n\n\n<p>I spent a lot of time working on my website and populating it with my data\u2014pulling in information from my Fitbit account, my Strava account, and my fasting logs. The goal was simple: if I\u2019m going to build&nbsp;<em>Wellness by Michael Tomasini<\/em>&nbsp;publicly, I want it anchored in evidence, not hype.<\/p>\n\n\n\n<p>At the same time, I felt the tradeoff immediately. The website took significant time, and I didn\u2019t have as much time with my family as I would have wanted. That\u2019s not a detail I want to hide. It\u2019s part of the reality of building something new.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The travel + wellness thread<\/strong><\/h3>\n\n\n\n<p>One thing became very clear while I was importing and organizing the data: \u201cWellness\u201d doesn\u2019t mean much if it only works when life is calm and predictable.<\/p>\n\n\n\n<p>I\u2019m building this brand around a lifestyle that includes international travel, a demanding schedule, and real-world constraints. That means the system has to be simple enough to survive busy weeks\u2014and honest enough to include the messy parts, like time pressure and imperfect balance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Calling my shot<\/strong><\/h3>\n\n\n\n<p>This week also included a major commitment: I signed up for the&nbsp;<strong>Chicago Marathon<\/strong>&nbsp;and planned to race it with my friend Zach.<\/p>\n\n\n\n<p>The target is ambitious and specific:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>run a World Marathon Major,<\/li>\n\n\n\n<li>do it\u00a0<strong>fasted<\/strong>,<\/li>\n\n\n\n<li>finish in\u00a0<strong>under 3:30<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>That single commitment shaped the direction of everything else. It turned the website from \u201ca project\u201d into \u201ca platform,\u201d because now there\u2019s a clear experiment I\u2019m publicly accountable to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What I learned<\/strong><\/h3>\n\n\n\n<p>Building a brand isn\u2019t hard because of technology. It\u2019s hard because of focus.<\/p>\n\n\n\n<p>This week reminded me that I need two things at the same time:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>proof that what I\u2019m doing is real (data, tracking, consistency), and<\/li>\n\n\n\n<li>a way to keep the project human-sized so it doesn\u2019t steal from the people I\u2019m doing it for.<\/li>\n<\/ol>\n\n\n\n<p>I don\u2019t want to build a shiny website that quietly costs the things I value most. So I\u2019m treating this as a constraint going forward: progress is only \u201cprogress\u201d if it\u2019s sustainable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Next week\u2019s tiny focus<\/strong><\/h3>\n\n\n\n<p>Pick one boundary that protects family time during build phases\u2014something simple, like a hard stop time, or a no-laptop window in the evening.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week I built the foundation of my site by importing Fitbit, Strava, and fasting data\u2014evidence over hype\u2014while facing the real tradeoff: the work took time away from my family.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[86,77],"tags":[85,80,84,81,82,83,79,78],"class_list":["post-5069","post","type-post","status-publish","format-standard","hentry","category-business","category-mindset","tag-calling-my-shot","tag-evidence-based-wellness","tag-family-balance","tag-fasting-logs","tag-fitbit","tag-strava","tag-tracking-data","tag-website-build"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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